Good ad. Super Bowl.

Whoo. It's Super Bowl Sunday. Didn't forget did you?

Well, even if the game doesn't do it for you, some of the breaks in between might. These days it seems like the ads are even more competitive than the stop-start-stop-start again game that we all know and couldn't really care less about that goes on in between them. With a 30 second ad setting advertisers back around $3 million, this is where the real competition takes place.

SoBe LifeWater will be running the first ever 3D Super Bowl ad this year, and they've even given 130 million pairs of 3D glasses away in the hope that anybody actually cares.

But while we haven't seen their ad yet, it's clear that they should have saved their money. After all, how do you compete with a bespectacled koala getting smacked in the face repeatedly?

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