The Sh! Award winners will be announced tomorrow, so congratulations to the winners.
Some really good work was on show, but what stood out more than anything were the great attitudes. Sorry if that sounds a bit trite, but so what. It was true. Creative departments tend to be the most cynical areas of any agency, so fresh, unjaded talent can really lift a place. And we're sure that most of those we saw, given the chance, will do just that. Just wait until we've got our next gig sorted okay?!
Anyway seeing as they all showed us theirs, we thought it only right that we show ours (well okay, a piece that won't make us feel too ashamed of our formative years anyway.)
Above is James's Student D&AD winning ambient media work for The Economist. Apparently this category attracted the most entries they'd ever had. And it was the only piece in the book at that time which didn't receive a (completely justified) good kicking from Graham Fink when he grabbed him for an impromptu book crit just as he was leaving New blood that day.